Miami Swim Week 2025: 5 Days of Swimwear, Sun & Style Takeover in South Beach
Get ready for South Beach’s ultimate summer takeover. Miami Swim Week 2025 returns May 28 to June 1, transforming the city into a global catwalk filled with bikinis, bold looks, and beachside glam. With over 150 designers, 60 runway shows, and 20+ satellite venues, this isn’t just a fashion week but also a full-blown style spectacle.
From designer launches to rooftop parties, this year’s lineup is packed with new energy, bold swimwear, and some serious Miami heat.
The Heart of Swimwear: PARAISO Miami Beach
Collins Park becomes couture central as PARAISO brings over 15 top-tier designers — from Oceanus and Monday Swimwear to local icons like Luli Fama and SIGAL — under one tent. Expect elevated resort wear, sculptural suits, and runway moments you’ll want to repost immediately.
Ticket Options:
- VIP Experience (May 29–June 1): Front-row access to 12 shows, unlimited cocktails, VIP Lounge, pro photo op, concierge, and closing party invite.
- Single Day Pass: Admission to 3 shows.
- Four Day Pass: Access to all 12 shows.
Pro tip: Grab tickets early — they sell fast.
New Venue, New Vibe: Mondrian South Beach
This year, the Mondrian South Beach hosts the official runway shows — with waterfront catwalks built over the hotel’s iconic pool. Imagine fashion meets pool party, but make it high fashion.
What’s Happening at Mondrian:
- Daily shows from over 70 designers
- Influencer brunches
- Pop-ups, panels, and press events
- Miami Swim Week® – The Shows official lineup
Expect a stylish blur of celebs, creators, models, and media.
What’s New for 2025?
This year’s theme: fashion meets lifestyle.
Here’s what’s making waves:
Swim Fit
Running May 29–June 1, this new wellness and fitness series includes workouts, mindful sessions, and movement-focused activities — because looking good starts with feeling good.
Splash Pop-Up (May 29)
This curated shopping event features 20+ emerging brands in fashion and beauty. It’s open to the public, so you can shop like an insider.
Next Impact Panels
Held at The Bass Museum (May 29), these forward-thinking discussions explore AI in fashion, sustainability, and modern branding.
Influencer + Creator Lounges
Perfect for content creators and digital pros, these invite-only lounges and receptions are where real connections — and Reels — are made.
Runway, Retail & Receptions
Beyond the glam, Swim Week doubles as a business hub for the swim and resort industry. Here’s what else is lined up:
- Retail Showrooms for buyers and media
- Designer Interviews on May 28–29
- Buyer Receptions hosted by Hammock Show
- Product Launches from top beauty and fashion brands
- After-Parties scattered across Miami’s hottest spots
No matter if you’re showing off a bold bikini, scouting new trends, or just here for the vibes, Miami Swim Week 2025 promises non-stop action, fashion, and inspiration. From VIP tents at PARAISO to poolside runways at Mondrian, it’s a stylish summer ritual that keeps getting better.
Event Details
- Event: Miami Swim Week 2025
- Dates: May 28–June 1, 2025
- Main Locations:
- PARAISO at Collins Park – paraisomiamibeach.com
- Mondrian South Beach – 1100 West Ave, Miami Beach, FL
- Kickoff Party: May 26 at Fabel Miami (Wynwood) – fabelmiami.com/events
- Tickets: General admission starts at $50, VIP from $150–$6,500
- More Info: miamiswimweek.netÂ
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